How Do You Do, Snoopy? 75 Years: A Journey of Friendship Through Art

Wooyang Art Museum presents How Do You Do, Snoopy? 75 Years: A Journey of Friendship Through Art in collaboration with Peanuts Worldwide. This exhibition is a special exhibition commemorating the 75th anniversary of Peanuts, loved by people all over the world since its birth in 1950, and re-examines the values of friendship, empathy, and humor that Snoopy, Charlie Brown, and the Peanuts friends have conveyed across generations through an artistic perspective.

Exhibition Highlights

✨ Four themed sections offering an immersive experience combining comics, fashion, art, and culture

✨ Over 100 exhibits, including 50 original comic strips and animations

✨ 47 collaborative works by international fashion brands featured in Snoopy & Belle in Fashion

✨ 26 Korean and international artists, including four artists participating for the first time

✨ Hilton Hotels & Resorts × SUPERFICTION collaborative afternoon tea set

This exhibition offers a fresh interpretation of the Snoopy and Peanuts universe through a multi-layered experience encompassing art, fashion, culture, and entertainment. Featuring over 100 artworks and content pieces, it brings together 26 domestic and international artists, over 30 global fashion houses, and over 50 original comic strips and animations to provide visitors with an immersive experience.

This exhibition is realized through the cooperation of the Charles M. Schulz Museum and Research Center and Snoopy Museum Tokyo, alongside a collaboration between Taiwan-based public art enterprise Blue Dragon Art and Peanuts Worldwide. Notably, it offers a new perspective on the cultural expandability and contemporary significance of Snoopy and Peanuts based on an East Asian viewpoint.

Part 1. Art of Peanuts

This section is curated by Daisuke Kusakari, Creative Director of Snoopy Museum Tokyo, in collaboration with Wooyang Art Museum.

Through over 50 classic Peanuts comic strips, this section views the world of Snoopy from an East Asian perspective, exploring the subtle connections between the aesthetic characteristics of Charles M. Schulz’s drawings and traditional Eastern arts such as ink wash painting. Going beyond a simple character exhibition, it is a space that reinterprets Snoopy’s philosophy and humor into an artistic language.

Part 2. Snoopy in Space

An experiential space highlighting Snoopy’s deep connection with space exploration.

Snoopy, whose name was given to the Apollo 10 lunar module in 1969, flew into space as the zero-gravity indicator for the NASA Artemis I mission in 2022. Visitors can experience the immersive journey of “Snoopy’s Spaceship Exploration” through interactive installations.

Part 3. Snoopy and Belle in Fashion

Highlighting the relationship between fashion and Peanuts, this section showcases the haute couture collection of Snoopy and Belle designed by world-renowned fashion houses.

Through garments created by global brands such as Chanel, Swarovski, Fendi, Missoni, and Jean Paul Gaultier, Snoopy and Belle are reborn as contemporary fashion icons beyond their comic origins.

Part 4. Snoopy in Art

In celebration of the 75th anniversary of Peanuts, major domestic and international contemporary artists present new and representative works with Snoopy as a motif.

Expressed through various media, including painting, sculpture, and animation, these works expand the familiar character of Snoopy with new artistic imagination, forming a venue for cross-cultural dialogue.

Participating artists include Dutch artist Florentijn Hofman, well known for his large-scale public sculpture Rubber Duck; Korean character design studio SUPERFICTION; German artist group inges idee and Andreas Piontkowitz; Korean artist Jae Yong Kim, who receives international attention for his “donut sculptures”; media artist VAKKI, who explores the energy of everyday life and the cycle of existence through geometric formative language and sensuous rhythms; Etsu Egami, a notable artist in the Japanese contemporary art world; and Brazilian artist AVAF.

Additionally, through the participation of domestic artists reflecting regionality and cultural sensibilities, works that newly interpret Snoopy and Peanuts within a Korean context are also introduced.

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How Do You Do, Snoopy? 75 Years: A Journey of Friendship Through Art goes beyond a simple character archive exhibition to explore how the cultural icon Snoopy has operated within art, society, and our daily lives over the past 75 years.

Since their appearance in 1950, Snoopy and Peanuts have transcended newspaper comic strips to become a language of empathy across generations and borders, serving as a symbol that captures human anxiety and humor, friendship and loss, imagination, and recovery in the simplest yet most profound way. In particular, Snoopy has functioned as a symbol of safety and the spirit of exploration through collaborations with NASA space projects since the 1960s, which is a rare example of a pop character continuously expanding its meaning within the realms of actual society, science, and culture.

Simultaneously, Snoopy has been a source of inspiration for numerous contemporary artists. The international artists participating in this exhibition do not merely represent Snoopy as an object of nostalgia but endow new narratives and messages through their respective perspectives and media. Through this, it demonstrates how a single character is constantly varied into new images and meanings depending on the era, culture, and the artist’s interpretation.

Furthermore, this exhibition is significant in that it is structured for visitors to sensuously experience and participate within the space, rather than just “viewing” it. Just as Snoopy has evolved into a living cultural entity by interacting with the public over a long period, visitors will re-read, experience, and reconstruct Snoopy within their own memories through the exhibition.

In this regard, Snoopy goes beyond a popular character of a specific era, aligning with the attributes of contemporary art that constantly generates new meanings through continuous reinterpretation and participation. How Do You Do, Snoopy? is an exhibition that expands the boundaries between popular culture and contemporary art through Snoopy, proposing how art mediates intergenerational empathy and imagination.

・Organized by Wooyang Art Museum

・Authorized by Peanuts Worldwide LLC

・Supported by Charles M. Schulz Museum and Research Center, WildBrain CPLG, Snoopy Museum Tokyo

・Curated by Wooyang Art Museum , Blue Dragon Art Company, Bluesheep

・Partnership with Hilton Gyeongju

・Exhibition Catalogue Sponsored by Hankuk Paper